Branding with Likability, Usability, and Utility in your Webpage
Some short thoughts on building your web Brand and organizing your web content to design the best interface that ensures Likability, Usability, and Utility.
This means control what comes up in search engines for “your company” name.Make sure more of your results are displaying than your competitors or third parties. Create the “visible message” prospects will store away in their sub-conscious, the message that will increase your chances of getting their business next time they see you. Here is a somewhat unrelated but cool piece, on how we learn visually: Visual communication on the web.
• Once built, protect your Brand’s consistency with your life!
DO NOT EVER use different brand colors, images, messages, typography, ideas, etc… What this really means is, be sure if you are purple and like goats, to present yourself as purple and goat-loving throughout all of your web efforts as you’ve done in the original
efforts (e.g. your website, early social media accounts, etc…).
It is imperative to you remain consistent to your core brand proposition; marketing is largely about touch points and messaging, you have to make the most of each touch, or you may not see it again. Here is a another well written article on this branding topic: Rules of Brand Consistency.
•Make your Website and collateral more Likable
The term Website Likability on the internet refers to how drawn a prospect may be to your visual efforts. Use professional design,
spend the extra dollars to add serious flavor and memorability to the way your customers and competitors alike experience you on the internet. This can be problematic if over-used or applied in the wrong instances, but using good Java Script and/or Flash programming to supplement your design style can add a greater sense of visual attraction/satisfaction.
• Make your Website more Usable
Website Usability refers to the user experience, the interaction with your organized content. This organization of content can be referred to as the user interface, user experience is the process of interacting with that interface.The type of content, the relationship between all the content on a single page, the location of Call to Actions and Value propositions, the information you request vs. what you give, even font sizes and colors. These all go into shaping the answer to “How Usable is your website to a visitor?”
• Give your Website more Utility
can say that it’s even about the technology (coding/programming languages and type of scripts) that you choose to implement in your site. The web pages tools, features, modules, and overall content that the visitor has to use, will ultimately determine how well your site functions mechanically.
Until Next Time,
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