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Recently Living Social ran an awesome donation match for the Japan Tsunami Relief effort. Besides a great marketing stunt, I’m sure the powers that be over there, realized what kind of influence could be made while they grew their brand. I often touch on the pitfalls of capitalism in this blog; well here is one of the brighter spots.
If your reading this, chances are your sense of the concepts security, shelter, necessities, much like mine, is skewed. This globe is far greater than our eye’s allow us to see through our backyard. It makes it so much easier to shrug away social responsibilities when we can’t hear, touch, smell, or see them … let alone understand them.
It seems the more something reminds us of ourselves, not only the more we care, but the more responsible we feel for caring. This is a great shortcoming, and it is our responsibility to our kind to evolve beyond it!
Although living Social’s deal is over, we know the fight won’t be for sometime. There are a multitude of organizations working tirelessly to
aid these unfortunate people. Sincerest gratitude to them! Please visit the Red Cross’s primary donation center and donate to the Red Cross Japan Tsunami Disaster Relief Fund.
When Indonesia was struck a few years back, I sent out a mass email with a similar link. One of the recipients of that email (whom I didn’t know too well), took exception to the effort, 1 claiming that he shouldn’t feel responsible for others because it wouldn’t be reciprocated, and 2 that I would be reported for spamming if I sent him another reply. So I replied to him with the same piece I leave you with tonight:
Now this is the Law of the Jungle — as old and as true as the sky;
And the Wolf that shall keep it may prosper, but the Wolf that shall break it must die.
As the creeper that girdles the tree-trunk the Law runneth forward and back –
For the strength of the Pack is the Wolf, and the strength of the Wolf is the Pack.
Until Next time Michael Bhrad | Internet Marketing Consultants
Now this is a “wow” we’ve all been through, as everyone knows how Placebo’s work and how they can’t quite be explained.
Well, if your looking for an explanation, sorry, I don’t have one nor does this video. In fact, one singular explanation probably does not exist. It’s probably more like a complex algorithm that makes Google’s CPU protocol look like 3rd grade mathematics.
However what this video does do is further intrigue us on just what the human mind is capable of… and in a very cool style of creative presentation.
Until Next Time,
Some short thoughts on building your web Brand and organizing your web content to design the best interface that ensures Likability, Usability, and Utility.
This means control what comes up in search engines for “your company” name.Make sure more of your results are displaying than your competitors or third parties. Create the “visible message” prospects will store away in their sub-conscious, the message that will increase your chances of getting their business next time they see you. Here is a somewhat unrelated but cool piece, on how we learn visually: Visual communication on the web.
DO NOT EVER use different brand colors, images, messages, typography, ideas, etc… What this really means is, be sure if you are purple and like goats, to present yourself as purple and goat-loving throughout all of your web efforts as you’ve done in the original
efforts (e.g. your website, early social media accounts, etc…).
It is imperative to you remain consistent to your core brand proposition; marketing is largely about touch points and messaging, you have to make the most of each touch, or you may not see it again. Here is a another well written article on this branding topic: Rules of Brand Consistency.
The term Website Likability on the internet refers to how drawn a prospect may be to your visual efforts. Use professional design,
spend the extra dollars to add serious flavor and memorability to the way your customers and competitors alike experience you on the internet. This can be problematic if over-used or applied in the wrong instances, but using good Java Script and/or Flash programming to supplement your design style can add a greater sense of visual attraction/satisfaction. Read more
Big – Ups to the Pittsburgh Steelers:
Our coverage was still just as good as last week, but our pass rush not so much with this bear of a QB. Read more